5 of 8American Chameleon Annual Report
Business, Informational Spread
Formatting a heavy-booted army of words into three, narrow columns reduced the difficulty of reading an annual report.
Marching smartly through the report, the columns add visual cadence and order to an otherwise rag-tag band of laborious-to-comprehend words.
Head and tail curved towards text-heavy content, the American Chameleon’s signature image, blending with subliminal textures in a colored background, provides the reader deliberate but subtle encouragement.
