• 
  Home
• About
  • What
  • When
  • Where
  • Who
  • Why
• Purpose
• People
  • Talent
  • Principal
• Portfolio
  • Identities
  • Marketing
  • Publishing
  • Web +
• Resources
  • Tools
  • Case Studies
  • In the Media
    
• Contact

Good Family Magazines

Publisher, Family-Oriented Magazines

Challenge:
An established publisher with three well-established, sub-branded, family-oriented magazines needs to stand out. Coveted, front-row newsstand placement is at stake.

Solution:
Anchoring traditional, serif-style initials to a simple, contemporary, fanned-out, three-part graphic updates the GFM signature. Stability and a recognizable name stay front and center.

Tidbit:
Serifs—those little strokes on the tips of alpha characters—enhance print readability, hooking your eyes and pulling them from one letter to the next.