8 of 8Hypertech
Manufacturer, Custom Sailboards
Challenge:
An upstart, custom sailboard manufacturer with well-heeled clients. A growing cult of popularity crashing the shoreline with every wave and no marketable identity.
Solution:
A bold, confident line and a sharp fin steady the signature brand name separating a quick, clean read from the depths of Davy Jones’ locker.
Sometimes that’s all that’s called for—something simple, something elite. Something COOL busting through the brand name surface.
