5 of 8Lew Ireland & Associates
Service Provider, Project Management
Challenge:
An established service provider and project
management firm needs to convey their underlying
value statement—peace of mind in a post Y2K
world prone to techno-failure fear.
Solution:
Simply visualized and cleanly displayed, a contemporary application of a well-crafted logotype showcases the inherent sensibility and the enduring beauty of an ancient art form.
The dependable, elegant ampersand, gracefully tying together two textual components, restates the obvious. Stability and reliability—old world attributes—tied to a modern masthead.
