6 of 8SIS: Selling Information Solutions
Industry Publication, Information Technology
Challenge:
A new IT industry publication needs brand differentiation, separating it from an older, sister pub. Associated by industry, divided by sector, the older sister targets IT professionals: The new pub targets sales professionals selling IT solutions to IT professionals. How do you tell them apart?
Solution:
Keep it simple. Call it what it is. A clean, distinctive, typographic nameplate says everything that needs saying.
Tidbit:
A magazine cover logo is called a nameplate.
