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Windows Information Technology Network

Publisher, Print and Electronic IT Magazines, Newsletters and Forums

Challenge:
Make the invisible visible. Sixty industry publications produced by a single company—not a publisher in sight—no identity to call its own.

Solution:
A pronounced two-tier logo with multiple-use flexibility. The upper tier—arrows rotating around an overarching W—an eye-shaped logo—the publisher’s mark.

When space is tight, use the mark only—when there’s space to spare—spread the parent company name out below.