“If you’re so good, how come I’ve never
heard of you?”

That was then.
This editorial-like sales and marketing mailer was created for Stored Energy Systems International to improve brand perceptions and overcome customer objections. It was sent to prospective customers prior to the sales call.

This is now.
When the sales rep calls, the response is, “Yes, I have heard of you.”

Now they’re warmed-up.

SENS mailer (press imposition) .pdf (6.4mb)

The Children’s Garden
Public Relations Piece, Rotary Clubs in Fort Collins, Colorado

A 12 page, editorial insert for the Sunday paper. Rotary International’s 100th birthday, reason enough to celebrate.

The center spread, The Children’s Garden, a community vision realized. Four local clubs celebrate with service. Nine feature articles inform the public, Rotarians rock!

Message: Strong public relations grow strong public images.

Value-Added Reseller
Information Technology Industry Sales Magazine

In the rabble of competing magazines screaming for the almighty advertising dollar, this one whispered.

Above the din, image and text combine. A compelling cover story grabs industry advertisers, readers too.

Message: What bite? Where? Find out. Read this magazine.

Are You Tired…
Community Health Board Campaign Piece

Baffled? Bewildered? Befuddled? It goes without saying.

Minimal text in a leave-behind campaign piece—one good question. Are you tired?

Message: Are you with us? Where do you stand?

Countdown to Midnight
Advertisement, New Year’s Gala Fund-Raiser

Black tie optional, having fun—not. This direct mailer says it all. The evening is young, the year is not.

He finds her funny bone. She finds him tempting—in a confetti, bubbly-tempting, sort of way.

Message: You’re invited. Not accepting, not an option.

Success: Beating the Odds
Non Profit, Fund-Raising Brochure

A basic tri-fold mailer. The front panel, all image, all people. Minimal text is a call to action—Give Kids a Chance.

The inside spread presents the untold story. Determined, hard working, low earning grandmothers raising abandoned grandchildren.

A little assist beating the odds, an equal head start to level the playing field, that’s all they ask.

An early childhood learning center offers upper bracket earners a tax deductible opportunity. A chance to help.

Message: Be part of something good.

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